Recent reports within the insurance
industry have had a lot to say about the many changes taking place and their
corresponding impacts. Competition is growing even fiercer as technology
improves, and keeping up with these changes is critical. If you work with an
MGA, it is imperative that there is a plan in place to counteract any
revolutions within the industry.
Here is our list of the top 3 insurance
industry trends for 2013, what they mean for you and how to handle them.
1. Newest technology and programs. Advisors across Canada as constantly
working to keep up with the newest technology and programs being released every
month (and if they are not, chances are they are quickly falling behind the
rest of the pack). Keeping up-to-date and up-to-speed can be tough, but if your
MGA employs the newest programs and offers training to help you become
efficient using them, you are already ahead of the game. Those managing general
agents interested in their own success will provide this. Social media is also
a part of this – don’t discount its power. Make sure that your MGA takes
advantage of social media – you will benefit from a strong online presence.
2. Mobile and online quotes. Canadians are turning to their mobile
devices far more frequently than in the past to complete everyday tasks – and
this includes buying insurance. This creates some stiff competition, as well as
increasing the need for rapid response (call-backs, processing of applications)
and the ability to offer far more selection. As an advisor you need to be able
to compete. Investing through insurance is becoming even more popular (i.e.
segregated funds) so you need to make sure that you are able to offer a wide
array of products – not just insurance. Social media plays a role here to –
clients using mobile devices need to be able to find you. If they can’t that
could mean a potential client lost.
3. Confidentiality in a digital world. Confidentiality has become a big
problem in the insurance industry, even more so for independent advisors.
Nowadays you have to be sure that client information is incredibly secure. If
you work with a managing general agency make sure that they have technological
programs in place to protect client information. Anything you take from a
client has to remain secure within your system. If it doesn’t that could mean
big losses and potential liability for both you and your MGA.
No matter what industry you work in, tech
advances and industry changes can wreak havoc on traditional modes of
conducting business. It is no different in the insurance industry, so be sure
that you are keeping well-informed of these changes and implementing strategies
to utilize and make the most of them.
For more information about insurance
industry trends and how they will impact you please contact Independent
Financial Concepts Group at 905 202-8430.